About Us

Discover Our Story, Embrace Our Vision

Our Story and Vision

Established in 2023 and located in Malaysia, Harvest Tropica Malaysia Group is a multi-sector international trade and franchising company that encompasses expertise in various domains, including frozen preservation technology for whole durians, food processing, cold chain logistics warehousing, marketing expansion, and brand management, providing you with a one-stop wholesome durian experience.

The Harvest Tropica Malaysia Group is primarily divided into two major business segments: “Musang King Durian Export Trading” and our exclusively crafted “Durian-themed Cafes” for storefronts and franchise establishments. The Musang King Durian Export Trading segment employs an online sales approach to export locally sourced durians to different countries.

We are pioneering innovation in durian culture, creating a unique durian-themed cafes and storefront experience for everyone. In 2024, Harvest Tropica Malaysia Group will be constructing Asia’s first Musang King Durian flagship store in the Klang Valley region of Malaysia. This significant undertaking will span approximately 20,000 square meters and feature a tropical rainforest-themed cafe where you can immerse yourself in the allure of Musang King durians while savouring tantalizing Musang King durian cuisine and beverages. Our cafes will not only offers delicious durian products but it also provides our patrons with a delightful dining environment and a unique durian cultural experience.

Through our in-house food research and development department, we are actively developing a wide range of proprietary Musang King durian processed products, ensuring that the quality and taste of our products align with the preferences of our regular customers.

Harvest Tropica Malaysia Group boasts thousands of acres of Musang King durian orchards and reserve resources, ensuring an ample supply to meet market demands.

We take pride in our state-of-the-art professional flash-freeze cold storage facility, capable of accommodating up to five hundred tons of precious Musang King durians for rapid freezing. The cold storage is equipped with advanced liquid nitrogen flash-freezing technology, lowering temperatures to as low as minus 100 degrees Celsius. Liquid nitrogen technology allows for the ultra-efficient rapid freezing of whole-shell Musang King durians, locking in their freshness, taste, and texture. This is not only a guarantee of product quality but also a promise of the best durian taste to all our customers.

Our Vision

Guiding Us Forward, Shaping the Future Together

Worldwide Presence

The Beauty of Durians, Shared Globally.

Our company’s slogan is “Circling the Globe with Musang King”, using advanced freezing technology to preserve the original allure of Musang King durians and share this unique taste with customers located at every corner of the Earth.

May the allure of our Musang King shine like stars, bringing enjoyment to all our customers globally.

Brand Image Representation

Musang King – Exquisite Taste, Sustainable Development.

We wholeheartedly commit to the highest standards of harvesting and processing technology to meet the expectations of our passionate durian enthusiasts. We will continue to explore the potential of durians and provide the most delicious and freshest durian products to durian lovers located worldwide.

Our aim is for everyone who have tasted our Musang King to savour its unique flavour while contributing to the sustainable development of Musang King durians heading into the future.

Industry Pioneer and Leader

Relentless Efforts to Stand Out, Upholding Innovation, Quality, and Sustainability as Core Values.

As authorities in the durian industry, we aspire to set a new benchmark and widely spread the deliciousness of Musang King durians worldwide. This is not only a delight for the taste buds but also a joyful experience which we are ready to share with the world.

Our Mission

Harvest Tropica Malaysia Group aspires to become one of the world’s largest chain of franchise stores specializing in Musang King durians. We aim to meet the palate desires of customers worldwide by offering exceptional Musang King durian products.

We are committed to providing customers with a premium, fresh, and delicious Musang King durian experience while setting industry standards in the food sector and also creating value for the society.

Our Values

Customer-Centric

We prioritize our customers’ needs, always striving to instil confidence, hope, and joy in them. Customer satisfaction is our top priority.

Openness and Listening

We genuinely listen to the opinions of our customers, employees, and partners. We maintain an open-minded approach to feedback and actively seek input.

Professionalism and Excellence

Whether in our products or services, we pursue the highest professional standards, aiming for excellence in all that we do.

Integrity and Humility

We approach every customer and employee with honesty and maintain a humble attitude in our interactions.

Teamwork and Proactive Approach

We encourage teamwork and tackle every challenge with a positive attitude.

Company Culture Values

Nurturing and Preserving Company Culture

Passion and Vitality at Work

Our workplace thrives with energy and challenges, providing an environment where employees can truly experience the joy of their work.

Employee Growth and Team Building

We prioritize the personal growth of each team member and regularly engage in team-building activities to ensure a strong sense of unity within our team.

Fairness and Transparency

We uphold a fair evaluation system, encouraging employees to self-assess and provide peer evaluations, ensuring that all decisions are transparent.

Rewards and Recognition

We have a well-defined reward system in place to recognize those employees who make outstanding contributions to the company.